What Alistair Greenwood works on
These are the fields and concepts Alistair Greenwood works in every day, from applied and agentic AI to how brands stay visible in AI search. Each entry defines the term and explains how it connects to his work through Omniforce.ai and RankAgent.
Applied AI The practical use of artificial intelligence to solve real business problems, rather than theoretical or research AI. Agentic AI systems Software built from AI agents that take actions and complete tasks autonomously, rather than only generating text. Large language models AI models trained on vast text corpora that understand and generate natural language, such as the models behind ChatGPT and Claude. Generative AI Artificial intelligence that creates new content such as text, images, or code in response to prompts. Answer Engine Optimization The practice of structuring content so AI answer engines cite and recommend a brand when users ask questions. Generative Engine Optimization Optimising a brand’s presence so generative AI engines represent and recommend it accurately. AI brand visibility How often and how favourably AI engines mention a brand when users ask about its category. AI consulting Advisory and build services that help businesses adopt and own bespoke AI systems.